When software companies want to increase payments revenue, payment provider fees are often the first place they look.But cost cutting yields only a very limited margin increase.The real growth opportunity is driving greater adoption and payments volume. Ashley Willson, co-founder of advisory firm Revolv, joined host Becky Kopplin to share how vertical software companies can grow payments revenue by optimizing their GTM strategy for adoption.They covered:Why vertical SaaS companies need a payments partner, not a vendor, and how to choose the right one for your businessHow to shift the focus from cost savings to volume growth, and why this perspective shift is key for revenue and retentionOne prerequisite that vertical SaaS companies must achieve before adding embedded payments3 things the most successful vertical software companies do right to drive payments adoption, volume, and revenueThe next big embedded fintech opportunity for vertical software companies The Payments Strategy Show is brought to you by Vertex and Rainforest. Vertex: The Vertical Software Conference This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A. Learn more: https://www.vertexconference.com/ Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference Rainforest is the embedded payments purpose-built for vertical SaaS. Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches. Learn more: https://rainforestpay.com Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay

Ver todos los episodios