Embedded fintech is a massive opportunity for vertical software companies, but most SaaS operators aren’t thinking about the full potential.WorkWave SVP & GM of Fintech and Strategic Partnerships Jacob Olins joined host Becky Kopplin to discuss the unique opportunity for vertical SaaS companies to disrupt traditional banking, the most common challenges, and how to unlock fintech growth.They discussed:How Square paved the way for embedded financeOne leadership decision that separates the embedded fintech winners from everyone elseWhere in the payments journey most software companies get stuck – and how to unlock next level growthHow to evaluate your embedded fintech opportunities and decide where to start (hint: it’s not always payment acceptance)Two archetypes for a payments leader, and how to choose the right payments leader for your organizationListen to the Acquired podcast episode on Visa that Jacob recommended during the conversation. The Payments Strategy Show is brought to you by Vertex and Rainforest. Vertex: The Vertical Software Conference This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A. Learn more: https://www.vertexconference.com/ Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference Rainforest is the embedded payments purpose-built for vertical SaaS. Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches. Learn more: https://rainforestpay.com Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay

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