Gym and studio owners -- you're about to get flooded with the annual January rush. This year, be sure your new clients over 50 know why it's so important they should be lifting weights.And remember: They probably don't know! You have to tell them. Clearly and repeatedly.This week's Optimal Aging presents 15 reasons why people over 50 need to be weightlifting. Use this list -- and more reasons -- to motivate all your clients, but especially the new ones.It could be the difference between another failed New Year's Resolution and starting on the path to lifelong healthy habits.Resources and LinksNaamly – Support our advertiser, who helps you keep in touch with your membersLife Priority Supplements -- Affiliate Discount code hereFunctional Aging Institute -- Use FAIMM50 discount codePrime Fit Content – Engage the over-50 market

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