As the year winds down and business stress kicks up, it's easy for gym owners and fitness professionals to fall into familiar traps. In this solo episode, Jay Croft of Prime Fit Content breaks down six common pitfalls he sees gym owners make—especially when trying to grow with more clients over 50.From cutting communication when money’s tight to relying too heavily on social media, Jay offers actionable advice rooted in real-world conversations and personal experience. If you’re trying to reach and retain older clients, this episode is packed with wisdom to help you stay the course and grow smarter—not just harder.What You’ll Learn:Why cutting marketing during slow months is a major mistakeHow often you should email your list (and why two emails a week is just right)The role of consistent storytelling—including from outside your gymWhy social media is not your best marketing assetWhat over-promoting discounts can really cost youWhy AI can’t replace authentic, human communicationTimestamps: 00:00 – Intro: Why pitfalls creep in during stressful times 01:45 – Pitfall #1: Cutting communication when money's tight 04:00 – Pitfall #2: Thinking two emails a week is too much 06:30 – Pitfall #3: Avoiding stories from outside your business 08:45 – Pitfall #4: Relying mainly on social media 10:20 – Pitfall #5: Overloading emails with promotions 12:30 – Pitfall #6: Believing AI can replace human connection 15:15 – Recap of all 6 pitfalls 16:00 – Final thoughts and encouragement🎤 Host: Jay Croft Jay is the founder of Prime Fit Content, the only content marketing service specifically built to help fitness professionals grow their businesses by serving people over 50.🌐 Website: https://primefitcontent.com 📬 Email: [email protected] 📱 Instagram: https://www.instagram.com/primefitcontent 🔗 LinkedIn: https://www.linkedin.com/in/croftjay👍 Rate the show on Apple Podcasts 📥 Join our newsletter – https://primefitcontent.com 📱 Follow us on Instagram – @primefitcontentLoved this episode? Share it with a fellow fitness pro who serves clients over 50!

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