In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Seth Scrimo, a former Marine and now a thriving fitness business owner in Wooster, Ohio. Just a few years ago, Seth was barely scraping by—earning around $4,000/month. Today, he regularly brings in up to $30,000 per month.How did he do it?By writing books that build trust and launching a local podcast that spotlights other business owners in his small town. It’s a grassroots, connection-driven approach that proves old-school community building still works—especially for serving people over 50.Seth shares the mindset shifts, tactics, and systems that helped him grow—and how you can apply the same strategy in your business.🧑‍💼 Guest InfoGuest Name: Seth ScrimoBio: Seth is a Marine veteran turned fitness entrepreneur who went from struggling to make ends meet to generating $30K+ months—all from his rural Ohio town. His tools? Books that build credibility and a local podcast that puts him in front of movers and shakers. He’s a proud co-author of Thrive: The New Rules of Lasting Health and Fitness and runs Scrimo Fitness.Links:Website: https://scrimofitness.com/Facebook: https://www.facebook.com/seth.scrimoBooks: https://www.amazon.com/s?k=seth+scrimo🧭 Episode OutlineFrom Marine to Fitness ProSeth’s post-military journey and starting Screamo Fitness in a small town.Writing Books to Build TrustHow contributing a chapter in a collaboration book changed everything.The launch of “Slimming Secrets of Super Parents.”Launching the “Best of Wooster” PodcastHow he used a local podcast to build relationships and grow referrals.His clever system for guest referrals and follow-ups.Books as Lead MagnetsGiving books away in person, tagging local businesses, and building buzz.Community + Content = ClientsSeth’s boots-on-the-ground approach that brought massive returns.How business owners started referring family members to train with him.📘 Resources Mentioned:Thrive – The New Rules of Lasting Health and Fitness: https://a.co/d/bYZe4beScreamo Fitness: https://screamofitness.comBest of Wooster Podcast: [VERIFY LINK]🎤 Host: Jay Croft Jay helps fitness professionals grow by reaching more people over 50. Learn more at https://primefitcontent.com👍 Rate the show on Apple Podcasts 📱 Follow us on Instagram – https://www.instagram.com/primefitcontent 📬 Join the newsletter – https://primefitcontent.comLoved this episode? Share it with a friend or tag us on socials using #OptimalAgingPodcast

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