Hosting a simple, purposeful event before the end of the year could be the key to attracting your next five best clients over 50. In this solo episode, Jay Croft shares a step-by-step strategy that any gym owner or fitness professional can implement—even during the busy holiday season.You’ll learn:Why older prospects prefer low-pressure, educational events over discounts or sales pitchesHow to plan, promote, and host a small but mighty eventThe best way to convert attendees into paying clients without being pushyHow to make the most of your event with content, follow-up, and partnershipsJay also breaks down a simple five-step action plan to help you pick a date, choose a topic, and start generating new leads this week.If you serve the 50+ market, this is your playbook for ending the year strong—and heading into 2026 with momentum.📝 Episode Highlights🎯 Why Host a Fitness Event Now?The holidays create urgency and reflection for your over-50 audience.Events offer trust-building opportunities that discounts can’t.📆 Planning Your EventPick a topic with seasonal relevance and strong appeal (e.g., “Stay Strong Through the Holidays”)Make it experiential: mix teaching, light participation, and Q&ACollaborate with local health professionals to boost reach📣 Promotion TipsTreat it like a campaign: email, social posts, flyers, personal invitesOffer an exclusive, low-barrier next step (e.g., a “Holiday Tune-Up” package)🛠️ Post-Event Follow-UpSend personalized emails to attendeesRepurpose photos, video, and quotes into evergreen contentBuild an event cadence (quarterly rhythm)🎤 Host: Jay Croft Jay is the founder of Prime Fit Content and host of The Optimal Aging Podcast. He helps fitness professionals grow their businesses by connecting with the over-50 market through powerful storytelling and authentic content.🌐 Podcast Website: https://primefitcontent.com 📬 Contact Jay: [email protected] 📱 Follow on Instagram: @primefitcontent 🔗 LinkedIn: Jay Croft👍 Rate the show on Apple Podcasts  📥 Join the email list – https://primefitcontent.comLoved this episode? Share it with a friend or tag us using #OptimalAgingPodcast.

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