In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strategies for taking better photos at gym events. If you're running a fitness business and working with clients over 50, you know how powerful visuals can be — but most gyms miss the mark.Jenni breaks down how to prep for events, what to shoot, and how to edit photos so they tell a story and elevate your brand. Even if all you have is a smartphone, her tips can help you create compelling images that attract and retain more clients.From creating a shot list to simple editing tricks, this conversation is packed with actionable tips anyone can use — whether you're shooting a gym anniversary party or a 5K event.👤 Guest Name: Jenni GirtmanBio: Jenni Girtman is a professional photographer with decades of experience, including photojournalism at major newspapers and corporate event coverage. She runs two Atlanta-based photography businesses — Atlanta Event Photography and Life on Film Photography — specializing in everything from Fortune 500 events to bar and bat mitzvahs.Links:Website: https://atlantaeventphotography.comLife on Film Photography: https://lifeonfilmphotography.com🎯 Episode OutlinePlanning Photos That Help Your BusinessWhy visuals matter for fitness marketingWhy most gyms fall short with event photographyPre-Event Strategy: Assign, Plan, ScoutAssigning a photographerBuilding a basic shot listUnderstanding your venue and lightHow to Shoot Like a Pro (Without Being One)Three pillars: fill the frame, clean background, strong subjectBeginning-middle-end storytellingTips for better smartphone settingsEditing and Posting for ImpactSimple edits you can do on your phoneCropping and filters to enhance usabilityMatching photo format to platform (IG, FB, website)Bonus: Jenni's Live Photo ReviewReal-time examples of good and bad shotsWhat to fix and how to fix it⏱️ Timestamps00:00 – Why photos are crucial for gym marketing 01:15 – Meet Jenni Girtman 04:50 – Common photo fails at gym events 06:45 – How to prep: assign, list, scout 09:45 – Capturing beginning, middle, and end of events 13:20 – 3 keys to better composition 20:10 – Smartphone camera settings for quality 28:00 – Easy editing tips for non-photographers 30:00 – Live photo examples from Jenni’s work 36:45 – Connect with Jenni online🎤 Host: Jay Croft Helping fitness professionals grow with content that connects to the over-50 market.🌐 Podcast Website: https://primefitcontent.com📬 Calls to Action:📘 Book a free strategy call: https://primefitcontent.com/contact📱 Follow on Instagram: https://www.instagram.com/primefitcontent💡 Loved this episode? Share it with a fellow fitness pro or tag us on socials using #OptimalAgingPodcast

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