To relaunch the OneCoast Training Podcast, we are going to dive into content that will help you add value to your retailers when you make sales calls. We will look at Paco Underhill's book Why We Buy and pull major lessons you can implement with your retailers. The first of these lessons is that the store experience starts outside. From the moment the customer sees the retail store, their experience with the retailer begins. What are some things that retailers can do outside their doors in order to attract more customers or make a good impression on potential buyers? Feedback survey: https://www.surveymonkey.com/r/YJGYYLF

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