ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 8: Book Club- Why We Buy: Dressing Up the Dressing Room"
Episode Synopsis
Retail store dressing rooms are where customers spend 25-30% of their entire time within a store, yet they are often not seen as selling tools to the retailer. Here, we discuss recommendations from Paco Underhill, the author of Why We Buy, on how to improve dressing rooms to make them more attractive and enhance the customer experience.
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