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Listen "This MSP Hires from Outside the Industry, and It Works"
Episode Synopsis
Lean more about how my robust backup process and secure your client’s data ►► https://bit.ly/3X1L8ED (video ad)👀 Could you grow faster by hiring people with zero tech experience?I sat down with Danny Perry, CEO of IT Cubed, to learn how he and his co-founder built a Top 500 MSP—by recruiting from the service industry, not résumés. In just three years, they scaled from a startup to a nationally ranked MSP. Danny breaks down the real playbook behind operational maturity, culture-first leadership, and why you may be overlooking your best hires.If you want a behind-the-scenes look at MSP growth, this one’s a must-watch.✅ How hiring from hospitality unlocked growth✅ Why documentation—not certifications—drives team performance✅ The COO role most MSPs overlook (until it’s too late)Chapters:0:00 - Intro1:20 - From history major to IT business owner21:39 - His role in their success and how unique hiring helped35:36 - How they got to the top 500 in 3 years41:20 - Being intentional about diversity45:55 - Investing in unconventional hires1:07:35 - MSP Titan Questions Connect with Damien and Danny:Damien: https://www.linkedin.com/in/dstevens/Danny: https://www.linkedin.com/in/dannyaperry/📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g
More episodes of the podcast MSP Mindset with Damien Stevens
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Built an $8M MSP in a "Tiny" Market?!
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30/10/2025
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