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Listen "Niching Isn’t Always Easy, But Here’s Why It’s Worth It"
Episode Synopsis
Learn more about how my robust backup process can secure your client’s data ►► https://bit.ly/3X1L8ED Niching your MSP sounds great in theory—but what happens when it means turning away revenue, firing clients, and rebuilding your stack from scratch?Vinod Paul, President of Managed Services at Align, did exactly that. In this episode, he unpacks the real cost—and real payoff—of going all-in on a single vertical. Learn how his team scaled to 210 staff, ranked #31 on the MSP 501, and did it all without acquisitions or outside capital.Chapters:0:00 - Intro1:28 - How he got to Align10:38 - Making the bet on automation14:57 - What does he attribute to their rapid growth?18:00 - Challenges in niching and having hard conversations22:04 - The vision to buy into niching27:36 - What you should do when niching32:03 - Will they do any m&a?34:55 - How far out they plan39:43 - Vinod's thoughts on AI44:33 - MSP Titan Questions 👉 Connect more with:Damien: https://www.linkedin.com/in/dstevensVinod: https://www.linkedin.com/in/vinodgpaul/📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g
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