Lean more about how Servosity can secure your client’s data ►► https://bit.ly/3X1L8ED👀 How do you go from $600K to $22 million in just 10 years—without private equity backing? That’s exactly what Aaron Underhill, CEO of Dedicated IT, pulled off. He’s adding over $100K in MRR every quarter and may be one of the fastest-growing MSPs in the country.But Aaron’s growth isn’t about hype—it’s about strategy, sacrifice, and staying rooted in his why. From hyper-niching in healthcare to building pods for better client experience, his model is bold, refined, and deeply intentional.Here are the five biggest lessons I learned from Aaron:✅ Define the Destination First✅ Vertical Specialization Drives Efficiency & Margin✅ Scaling Requires Structure & Sacrifice✅ Growth Without Cash Flow Strategy Will Break You✅ You Must Grow First to Lead Others to GrowthChapters:0:00 - Intro1:14 - From 600k to 20M in revenue7:11 - Figuring out their niche15:36 - What does he attribute to his growth (it involved his niche)?21:11 - What does 100k MRR growth look like (per quarter)25:30 - What he's learned from this growth (know your path and use your size)32:05 - What challenges has he's faced?40:00 - Leading yourself first52:56 - MSP Titan Questions 👉 CONNECT MORE WITH Damien and Aaron:https://www.linkedin.com/in/dstevenshttps://www.linkedin.com/in/aaron-underhill-11b9b251/📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g

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