Tired of babysitting backups? We're the only backup provider that tests everything for you: https://bit.ly/4lh8HUvWhat happens when an MSP goes all-in on a hyper-specific niche most people would avoid? In this episode, we sit down with Chris McHale of SPK and Associates, who reveals how her MSP scaled to 30 employees by targeting a neglected business unit inside engineering companies. And the best part? Little competition.Chris shares the tough leadership lessons she learned as a technical founder, how she avoided the commoditization trap, and why building domain expertise can unlock outsized growth and sticky clients.Chapters:0:00 - Intro1:26 - Starting SPK and picking her niche18:40 - Digging deeper into her niche34:57 - How she differentiates today1:01:48 - How does her niche affect hiring and culture?1:09:43 - Co-managed and their vertical1:13:22 - MSP Titan Questions Connect more with Damien and Chris:Damien: https://www.linkedin.com/in/dstevensChris: https://www.linkedin.com/in/chrismchalekling/🎙 Listen on audio:Apple Podcast: https://podcasts.apple.com/us/podcast/msp-mindset-with-damien-stevens/id1669572779Spotify: https://open.spotify.com/show/5B1k3Z8qXBGBSCJeSScjBE?si=c5d185c306064520#msp #managedservices #managedserviceprovider

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