In this episode, we explore the importance of metadata at the consumer end of the supply chain - how enriched metadata is so critical for personalization and recommendation engines. Matt Eaton speaks to Jim Riley, Chief Revenue Officer from BitMax, a GrayMeta partner, that supports both content providers and downstream platforms to manage and monetize their content. We talk about how metadata has changed over the years, the challenges of delivering metadata based on complexity, variety and tight timescales, and the different types of metadata that need to be combined - editorial, technical and business (or rights) metadata.

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