We speak to Margaret Craig, CEO of Signiant this week about how Signiant is helping meet their customer's metadata challenges. Signiant is a trusted broker in the exchange of media files across the content supply chain and Margaret discusses a range of topics including:- chain of custody metadata allowing content owners to know where the content has been and where it is going- How products like CloudSpex are helping checking expected metadata is present before moving files- using machine learning to optimizing movement of content based on the package being sent- using usage data to better understand trends and emerging needs of the industry- taxonomies & schemas - when they need to be strict and when they need to be flexible- the trade off of human curation vs automation- and corporate memory

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