Episode 22: Metadata & Meta!

10/05/2021 37 min Episodio 22
Episode 22: Metadata & Meta!

Listen "Episode 22: Metadata & Meta!"

Episode Synopsis

This week, we talk to Rob Tucker, Founder & CEO at Meta about how their film & broadcast content metadata platform is helping customers manage their data. We discuss a range of topics including:the impact of bad data to a media organisationshow metadata drives viewer engagement and reduces churnand some exciting example of how using different types of metadata could improve content personalisation