Florian Bauer, Chief Solutions Officer at Semantic Web is our guest this week and he helps us explore the topic of metadata and knowledge graphs. Semantic Web has a knowledge graph product called Pool Party, which helps companies structure their metadata and understand their content better.During this episode, Florian discusses:How knowledge graphs help make better decision making, improving content discovery, and increase end-customer satisfaction through personalisation.The challenges faced by many content companies - such as the lack of a controlled media vocabularySome great practical advice to start creating a control vocabulary.If you are interested in reading the whitepaper series that Florian mentioned, here's the link: https://www.poolparty.biz/upcoming-white-paper-on-product-360

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