Episode Synopsis "Foundations of Brand Differentiation in a Saturated Market (w/ Jonas Ketterle)"

After first encountering cacao in Oaxaca Mexico in 2012, Jonas Ketterle founded the online ceremonial cacao company, Firefly Chocolate, in 2014, with the mission of inspiring awe and wonder through cacao. Jonas talks with Fynn about creating a brand with a purpose and how to stand out amongst an endless wave of established competitors.

Listen "Foundations of Brand Differentiation in a Saturated Market (w/ Jonas Ketterle)"

More episodes of the podcast Masters of Ecommerce

• Predictably Boost Conversion with Intentional Optimization (w/ Jon MacDonald)
• Foundations of Brand Differentiation in a Saturated Market (w/ Jonas Ketterle)
• Creating an Active Community for Your Ecommerce Brand (w/ Donna Maria)
• How to Validate, Build, and Scale a DTC Brand (w/ Jacqueline Oak)
• Standing Out in the Age of Amazon (w/ Jon Pruitt)
• Know Thy Customer. The Power of Listening. (W/ Chloe Thomas)
• Spearheading a Global Brand's Path to DTC (w/ David DeMartini)
• Up Your Post-Purchase Power, Increase LTV, & Build Your Brand Loyalty (w/ Jordan Gal)
• Humility & Staying Curious as the Path to Success (w/ Gilbert Corrales)
• Owning 1:1 Customer Relationships in an Omnichannel World (w/ Casey Armstrong)
• How to Differentiate Your Ecommerce Store with Blogging (w/ Joseph Rauch)
• The Future of Ecommerce Marketing Technology (w/ Derric Haynie)
• From Wholesale to DTC: How to Pivot Successfully (w/ Amanda Schreier)
• COVID & the Customer Relationship (w/ Chris Wilson)
• Building a Sustainable CPG Brand in 2020 and Beyond (w/ Ryan Gaines)
• Moving a 4th-Gen Brand Online & Maintaining Values Along the Way (w/ Brian Bianchetti)
• The Future of Influencer Marketing for Ecommerce (w/ Joe Anderson)
• Conversational Marketing: Bringing the In-Store Experience Online (w/ Lisa Popovici)