Episode Synopsis "Conversational Marketing: Bringing the In-Store Experience Online (w/ Lisa Popovici)"

Former DTC fashion brand founder turned SaaS founder, Lisa Popovici, discusses conversational marketing and how to grow through authentic conversations with customers.

Listen "Conversational Marketing: Bringing the In-Store Experience Online (w/ Lisa Popovici)"

More episodes of the podcast Masters of Ecommerce

• Predictably Boost Conversion with Intentional Optimization (w/ Jon MacDonald)
• Foundations of Brand Differentiation in a Saturated Market (w/ Jonas Ketterle)
• Creating an Active Community for Your Ecommerce Brand (w/ Donna Maria)
• How to Validate, Build, and Scale a DTC Brand (w/ Jacqueline Oak)
• Standing Out in the Age of Amazon (w/ Jon Pruitt)
• Know Thy Customer. The Power of Listening. (W/ Chloe Thomas)
• Spearheading a Global Brand's Path to DTC (w/ David DeMartini)
• Up Your Post-Purchase Power, Increase LTV, & Build Your Brand Loyalty (w/ Jordan Gal)
• Humility & Staying Curious as the Path to Success (w/ Gilbert Corrales)
• Owning 1:1 Customer Relationships in an Omnichannel World (w/ Casey Armstrong)
• How to Differentiate Your Ecommerce Store with Blogging (w/ Joseph Rauch)
• The Future of Ecommerce Marketing Technology (w/ Derric Haynie)
• From Wholesale to DTC: How to Pivot Successfully (w/ Amanda Schreier)
• COVID & the Customer Relationship (w/ Chris Wilson)
• Building a Sustainable CPG Brand in 2020 and Beyond (w/ Ryan Gaines)
• Moving a 4th-Gen Brand Online & Maintaining Values Along the Way (w/ Brian Bianchetti)
• The Future of Influencer Marketing for Ecommerce (w/ Joe Anderson)
• Conversational Marketing: Bringing the In-Store Experience Online (w/ Lisa Popovici)