Episode Synopsis "How to motivate others to try new technologies"

Reference:  Davis, Fred D. (1989). "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology." MIS Quarterly, 319-40.

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More episodes of the podcast Marketing with Dr Hafihz

• Law 3: The Law of the Mind
• Law 2: The Law of Category
• Law 1: The Law of Leadership
• How risk affects brand loyalty
• How to motivate others to try new technologies
• How to communicate service experiences online