Episode Synopsis "Law 2: The Law of Category"

Review of Law 2: The Law of Category from the classic "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout.

Listen "Law 2: The Law of Category"

More episodes of the podcast Marketing with Dr Hafihz

• Law 3: The Law of the Mind
• Law 2: The Law of Category
• Law 1: The Law of Leadership
• How risk affects brand loyalty
• How to motivate others to try new technologies
• How to communicate service experiences online