038: Artificial Scarcity in Marketing Messages

038: Artificial Scarcity in Marketing Messages

Marketing Minute from Minimum Viable Marketing

18/02/2019 4:00PM

Episode Synopsis "038: Artificial Scarcity in Marketing Messages"

Have you ever seen one of those ads that says "Only 50 copies left" - for an ebook? It doesn't make sense! That's artificial scarcity in marketing messages at play. In this episode, I dive into when you should (and shouldn't!) use scarcity in your marketing messages:  Blog Post: https://heybrandi.com/artificial-scarcity-in-marketing-messages Facebook (for question of the week): https://www.facebook.com/HeyBrandi Instagram (for question of the week): https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM

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