Episode Synopsis "013: Be Specific"

Good marketing isn’t about using generalities and hoping someone understands what you want them to do. Good marketing gives the target customer specific instructions on where to go and what to do when they get there. In this episode, we take a look at a great example of a clear and specific call to action and take on the challenge of being specific in upcoming posts. Have a question you’d like tackled on the Marketing Minute? Connect with Brandi at heybrandi.com

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More episodes of the podcast Marketing Minute from Minimum Viable Marketing

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• 042: How (and Why) to Clean Up Your Email List
• 041: Not Just Lead Magnets
• 040: The Things I'm Not Doing in My Business
• 039: Minimum Viable Marketing Foundations
• 038: Artificial Scarcity in Marketing Messages
• Get Minimum Viable Marketing - For Free!
• 037: The Problem with those "Live" Webinars
• 036: Using Fear and Blame Tactics in Marketing
• 035: How to Apply the KonMari Method to Your Marketing
• 034: Make Marketing Fun Again
• 033: Marketing Made Easier - Trust the Data
• 032: Consistency in Marketing
• 031: Pick Amplification Platforms
• 030: What is Customer First Marketing?
• 029: 5 Marketing Resolutions for 2019
• 028: Picking a Content Format for Your Business
• 027: One Marketing Principle Everyone Needs to Learn
• 026: Create a Great Welcome Series
• 024: How to Create a Compelling Call to Action
• 025: Making the most of your podcast guests
• 023: Should You Send Cookies with Sales Pitches?
• 017: Email Welcome Series
• 022: Tracking Multiple Funnels
• 021: Creating a Marketing Calendar
• 020: Why I Closed My Facebook Group
• 019: How to Use Your Time Effectively on Social Media
• 018: What is a Sales Funnel?
• 016: Email Marketing 101
• 015: Have an Email List
• 014: Start Somewhere
• 013: Be Specific
• 012: Know Your Customers
• 009: Use the Right Tools for the Job
• 008: Drop the Assumptions
• 007: Reciprocation
• Do your research
• Nailing Your Niche
• Being Yourself
• The Power of Consistency
• June 5, 2018