In this episode, I breaks down the marketing tactic of using fear and blame to drive action. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages Maslow’s hierarchy of needs,. Instead of using positive statements to make customers feel like they’re going to fill a need with their purchase, the fear statements motivate by making the customers feel like they’re missing something.  

Blog Post: https://heybrandi.com/stop-using-fear-and-blame-tactics-in-your-marketing

Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM
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