Episode Synopsis "036: Using Fear and Blame Tactics in Marketing"

In this episode, I breaks down the marketing tactic of using fear and blame to drive action. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages Maslow’s hierarchy of needs,. Instead of using positive statements to make customers feel like they’re going to fill a need with their purchase, the fear statements motivate by making the customers feel like they’re missing something.   Blog Post: https://heybrandi.com/stop-using-fear-and-blame-tactics-in-your-marketing Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you'd like me to answer on the show? Send me a line - [email protected]

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More episodes of the podcast Marketing Minute from Minimum Viable Marketing

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• 037: The Problem with those "Live" Webinars
• 036: Using Fear and Blame Tactics in Marketing
• 035: How to Apply the KonMari Method to Your Marketing
• 034: Make Marketing Fun Again
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• 032: Consistency in Marketing
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• 030: What is Customer First Marketing?
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• 028: Picking a Content Format for Your Business
• 027: One Marketing Principle Everyone Needs to Learn
• 026: Create a Great Welcome Series
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• 025: Making the most of your podcast guests
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• 007: Reciprocation
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• June 5, 2018