Episode Synopsis "#2 - On entrepreneurship and value creation with Luuk van Hoogstraten (Genius Voice)"

In the second episode of Marketing Matters, we talk to Luuk van Hoogstraten from tech start-up Genius Voice. Luuk tells us how he founded the company during his Master studies at Tilburg University with two classmates and explains how they aim create the optimal customer experience with their product: a digital assistent that answers customers' questions through both chat ánd voice. 

Listen "#2 - On entrepreneurship and value creation with Luuk van Hoogstraten (Genius Voice)"

More episodes of the podcast Marketing Matters

• #5 - On sustainability and green marketing with Claudie Godrie (Elho)
• #4 - On digital marketing and e-commerce in B2B with Sam Talya (Philips)
• #3 - On communication and PR in fintech with Lin Schakenraad (Glasnost)
• #2 - On entrepreneurship and value creation with Luuk van Hoogstraten (Genius Voice)
• #1 - On targeting and brand management with Iris Schenk (Buddha to Buddha)
• Trailer: Marketing Matters