Episode Synopsis "#1 - On targeting and brand management with Iris Schenk (Buddha to Buddha)"

In this episode, Iris Schenk will tell us about her experiences related to segmentation, targeting and brand management as Marketing Manager for jewelry brand Buddha to Buddha. 

Listen "#1 - On targeting and brand management with Iris Schenk (Buddha to Buddha)"

More episodes of the podcast Marketing Matters

• #5 - On sustainability and green marketing with Claudie Godrie (Elho)
• #4 - On digital marketing and e-commerce in B2B with Sam Talya (Philips)
• #3 - On communication and PR in fintech with Lin Schakenraad (Glasnost)
• #2 - On entrepreneurship and value creation with Luuk van Hoogstraten (Genius Voice)
• #1 - On targeting and brand management with Iris Schenk (Buddha to Buddha)
• Trailer: Marketing Matters