Episode Synopsis "#4 - On digital marketing and e-commerce in B2B with Sam Talya (Philips)"

Sam Talya, Global Head of Digital Marketing and E-commerce at Philips, sheds light on important developments in digital marketing in the healthspace and shares his views on opportunities for companies ánd aspiring marketeers in B2B. 

Listen "#4 - On digital marketing and e-commerce in B2B with Sam Talya (Philips)"

More episodes of the podcast Marketing Matters

• #5 - On sustainability and green marketing with Claudie Godrie (Elho)
• #4 - On digital marketing and e-commerce in B2B with Sam Talya (Philips)
• #3 - On communication and PR in fintech with Lin Schakenraad (Glasnost)
• #2 - On entrepreneurship and value creation with Luuk van Hoogstraten (Genius Voice)
• #1 - On targeting and brand management with Iris Schenk (Buddha to Buddha)
• Trailer: Marketing Matters