Episode Synopsis "The Art and Science of Marketing and Gaming"

Brent and Amber talk to Randy Weyersberg, V.P., Ontario Lottery and Gaming Enterprise Brand and Marketing about why OLG is betting big on technology, and sports relationships to attract the under 35 set. And Jeremiah Owyang, Founder & Partner of Kaleido Insights, about new types of data that can help measure consumer interest in real time.

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More episodes of the podcast Marketing Disrupted

• What Does it All Mean?
• The Little Companies That Could
• Walking the Walk
• The Art and Science of Marketing and Gaming
• Brands On-Line: Marketing, Tech and Social Media
• Balancing Data and Desire
• Who is the New CMO?
• Teaser - Marketing Disrupted