Balancing Data and Desire

17/06/2019 32 min Temporada 1 Episodio 2
Balancing Data and Desire

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Episode Synopsis

Justin De Graaf, Head of Ads Research and Insights at Google, on how the tech giant drives the global economy and how marketers should best use Google. Also lawyer and privacy expert, Éloïse Gratton, Sara Clodman, from the Canadian Marketing Association and Loni Stark, from Adobe, about how to find the balance between consumers' desires and digital security.