Richard Edelman: Don't surrender to the ad agencies

01/12/2021 29 min Temporada 1 Episodio 1
Richard Edelman: Don't surrender to the ad agencies

Listen "Richard Edelman: Don't surrender to the ad agencies"

Episode Synopsis

Edelman CEO, Richard Edelman, explains in a fireside chat at PR Asia 2021 why PR agencies and professionals should "fight back hard" against ad agencies and business consultancies. He also talks about the future of PR agencies in the age of the shrinking publisher landscape.