What does the future of advertising look like when AI, data, and creativity collide? Sir Martin Sorrell, founder of WPP and executive chairman of S4 Capital, shares his insights on the trends shaping the industry and what will separate the winners from the rest. He also opens up about his plans for S4 and the Monks agency, from expanding client relationships to integrating businesses more efficiently in an AI-driven age. Tune in to this Agency Agenda episode to hear his take on strategy, creativity, and how agencies can navigate a rapidly evolving global market.

Ver todos los episodios