In this conversation, Jo and Amanda discuss their journey in building their 3 businesses: The Physiotherapy Clinic, Born Ready and PB Conference, focusing on their marketing strategies, team dynamics, and the importance of networking. They share insights on managing work-life balance, the challenges of running a business, and offer valuable advice for aspiring business owners in the healthcare sector.Linkshttps://www.instagram.com/bornready_betterbirths/https://www.instagram.com/physiotherapyclinic/https://www.instagram.com/pbconferenceaus/https://www.instagram.com/marketyourclinic/TakeawaysThe importance of looking at the bigger picture in business.Effective marketing strategies are crucial for brand awareness.Team dynamics and clear role distribution enhance productivity.Growth requires careful planning and consideration of market needs.Networking through conferences can lead to valuable connections.Work-life balance is essential for personal and professional success.Delegation is key to managing multiple responsibilities.Staying true to your values is vital in business decisions.Guilt is a common feeling for working parents, and it's important to acknowledge it. Chapters01:43 Accidental Entrepreneurs: Jo and Amanda's Story03:41 Division of Roles: Clinician vs. Businesswoman05:29 Building a Positive Team Culture09:43 Expanding the Business: From One Clinic to Two10:49 Hiring the Right Team Members13:33 Integrating Women's Health and Musculoskeletal Care16:23 The Birth Course: Born Ready20:32 Partnerships with Women's Health Clinics22:54 Marketing Strategies for Born Ready24:43 The Importance of Networking and Referrals26:59 Metrics and Patient Management in Clinics29:25 Future Vision for the Physio Clinic31:29 The Birth of PB Conferences33:25 The Evolution of PB Conferences35:04 Balancing Business and Family Life37:38 Advice for Aspiring Business OwnersNeed help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/

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