In this episode of the Market Your Clinic podcast, Winnie Wu discusses effective marketing strategies for clinics, emphasizing the importance of a long-term marketing plan, the role of social media, and the value of investing in paid ads. She highlights the necessity of having a high-performing website and the significance of content creation and repurposing. This conversation provides actionable insights for clinic owners looking to enhance their marketing efforts and engage more effectively with patients.Links:https://www.instagram.com/movementlab.physio/https://www.instagram.com/marketyourclinic/https://www.instagram.com/papayaclinic/https://www.instagram.com/theclinicproject/TakeawaysOne of the main bottlenecks for clinics is not having enough time to market.Having a long-term marketing plan is essential.Content creation fatigue can hinder marketing efforts.Social media serves as a nurturing piece in the marketing funnel.Investing in an agency that specializes in healthcare is crucial.Paid ads can yield significant returns if managed well.A high-performing website is vital for patient conversion.Regular updates to the website improve SEO and user experience.Quality content is more important than quantity.Repurposing content can save time and enhance marketing effectiveness.Chapters00:00 Marketing Strategies for Clinics02:17 The Role of Social Media in Clinic Marketing05:27 Working with Agencies for Social Media Management09:07 Understanding Paid Advertising for Clinics10:45 The Importance of a High-Performing Website16:44 Choosing the Right Platform for Your Website20:33 Sustainable Marketing Practices for ClinicsNeed help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/

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