In this episode of the Market Your Clinic podcast, Grayce, a women's health physiotherapist, shares her journey from a new graduate to a successful business owner. She discusses her passion for women's health, the challenges of starting her own practice, and the importance of community engagement and marketing strategies. Grayce also delves into her experiences with social media growth, diversifying her business ventures, and creating a charity to support mothers. Throughout the conversation, she emphasizes the significance of work-life balance, managing health challenges, and nurturing her team as they expand their services. Links:https://www.instagram.com/physio.collective.mnc/https://www.physiocollectivemnc.com.au/https://www.pilatescollectivemnc.com/https://www.womenswellnessboutique.com.au/https://www.instagram.com/marketyourclinic/TakeawaysGrayce's journey into physiotherapy began with a passion for health and sports.She transitioned into women's health physiotherapy, recognizing a gap in the market.Building her own practice was a gradual process that involved hustling for referrals.Social media played a crucial role in growing her client base and brand awareness.Grayce emphasizes the importance of community engagement and collaboration with local businesses.She has diversified her business by opening a Pilates studio and a postpartum product line.Creating a charity to support mothers was a significant achievement for Grayce.Managing her health challenges has influenced her approach to business and work-life balance.Outsourcing tasks has been essential for her growth as a business owner.Grayce encourages new business owners to back themselves and seek help when needed.00:00Journey into Physiotherapy and Women's Health03:14Building a Business from Scratch06:13Marketing Strategies and Client Referrals09:13Expanding the Team and Leadership Challenges12:20Social Media Growth and Engagement15:18Diversifying Business Ventures18:17Creating a Charity and Community Impact21:15Managing Health Challenges and Work-Life Balance31:27Nurturing Growth and Onboarding in 202532:23Expanding Referral Networks and Community Engagement34:27Marketing Strategies: Beyond Social Media36:51Reflecting on Past Decisions and Learning38:22The Importance of Outsourcing and Delegation41:21Finding Balance: Control vs. Trust in Business43:40Innovative Approaches: Technology and Client Engagement49:01Establishing Policies: The Value of Time and Accountability

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