ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Episode 3 - Competition, Community & Creativity: Is it time to remove the E from Esports?"
In lockdown, gaming has come to the rescue - filling a void left by sport and providing an outlet for friends to connect. With boundaries between traditional sport and esport becoming increasingly blurred, how can brands get involved with these growing, passionate fan communities in creative, authentic and sensitive ways? ENGINE Creative’s Leo Birch chats with Aoife Wilson (host of BBC Sounds’ ‘This Game Changed My Life’), Julian Tan (Formula 1), Adam Harris (Twitch) and James Ranson (ENGINE).
In God we trust