Por: Lancaster University Management School

This series showcases some of the teaching content and style that you will experience at Lancaster University’s Department of Marketing. Episodes explore topics relevant to real-life marketing practice and research. Join the lecturers examining questions such as: How can we influence consumer decision making to achieve more sustainable consumption habits? Why are some of the biggest companies committing unethical incidents? What is the role of the marketing professional during the Covid-19 pandemic? 

3 episodios disponibles