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Episode Synopsis "Ethics and Marketing"
What do Nike, Volkswagen, Facebook, BP, Tiger Woods and Justin Bieber have in common? Join Dr. Felix Martin to find out. Dr. Martin invites you to jump into the shows of big corporations and consumers to explore key questions unlocking ethical dilemmas in marketing. What is moral licensing? How do we get companies to behave better? Dr. Felix Martin is a lecturer in Marketing at Lancaster University Management School. He teaches Global Marketing Management and researches questions at the intersection of ethics, sustainability and consumption behaviour.
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