Episode Synopsis "EP005 Do DTC Brands Execute Influencer Marketing Better Than Household Brands? feat. Becca Yap, Founder of Liberty Active"

Becca Yap, the founder of Malaysian women's athletic wear brand, Liberty Active, hopped on a video call with us to talk about how her DTC brand leveraged influencer marketing. By selecting notable profiles from their customer base, they turned their existing customers into influencers for the brand. Becca also shared with us insightful opinions and observations about her homegrown brand navigating through the influencer marketing sphere in Malaysia and beyond. Due to the pandemic, this episode was recorded via a video call hence audio quality may be compromised. We apologize for any inconvenience caused!

Listen "EP005 Do DTC Brands Execute Influencer Marketing Better Than Household Brands? feat. Becca Yap, Founder of Liberty Active"

More episodes of the podcast KOLs in Asia

• EP005 Do DTC Brands Execute Influencer Marketing Better Than Household Brands? feat. Becca Yap, Founder of Liberty Active
• EP004 feat. Cosmetics Brand PR & Socials Marketer, Renee Wong
• EP003 How Influencer Marketing Can Help Sustain Your Fashion Business During the Pandemic
• EP002 feat. Vanessa Lim
• EP001 feat. Alicia Tan