Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2

04/06/2019 1h 6min

Listen "Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2"

Episode Synopsis

This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led …