Listen "Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2"
Episode Synopsis
This is the second part of a series of episodes where we’ll explore an end-to-end product development effort at Autobooks. In the first part of this series we discuss how we used Jobs-to-be-Done to arrive at the insight that led …
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.