Live Jobs-to-be-Done Interview: Eva’s Camera Purchase

Jobs-to-be-Done
19/04/2017

Listen "Live Jobs-to-be-Done Interview: Eva’s Camera Purchase"

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Episode Synopsis

Interviewing a consumer or decision-maker about a purchase that they’ve made is one step involved in uncovering Jobs-to-be-Done insights (if you’re new to the framework, check out this video on jobs-to-be-done basics). We ask some strange questions when we interview. To …

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