Listen "Live Jobs-to-be-Done Interview: Eva’s Camera Purchase"
Episode Synopsis
Interviewing a consumer or decision-maker about a purchase that they’ve made is one step involved in uncovering Jobs-to-be-Done insights (if you’re new to the framework, check out this video on jobs-to-be-done basics). We ask some strange questions when we interview. To …
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.