Adding Jobs-to-be-Done to a Persona-Based Product Development Process

Jobs-to-be-Done
06/04/2017 39 min

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Episode Synopsis

In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project …

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