What is Jobs-To-Be-Done (JTBD)?

Jobs-to-be-Done
08/02/2017

Listen "What is Jobs-To-Be-Done (JTBD)?"

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Episode Synopsis

A simple explanation for those interested in the theory of Jobs to be done and how they can apply it to their products.

More episodes of the podcast Jobs-to-be-Done

A New Catalog of Jobs to be Done Interviews 08/12/2023
Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2 04/06/2019
Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1 09/05/2019
Can an Innovation Get You Into Heaven? Bob Moesta and Brian Walker talk Jobs-to-be-Done 08/05/2017
Live Jobs-to-be-Done Interview: Eva’s Camera Purchase 19/04/2017
Adding Jobs-to-be-Done to a Persona-Based Product Development Process 06/04/2017
Jason Fried on Using JTBD at Basecamp 24/02/2017
Uncovering the Jobs to be Done: Intro + Live Interview 09/02/2017
Understanding the Job by Clayton Christensen 08/02/2017
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