JCIRA: Curious and Interesting

JCIRA: Curious and Interesting

Por: Sukki Yoon
You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
92 episodios disponibles

Latest episodes of the podcast JCIRA: Curious and Interesting

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43. 2-6: Emotional congruence of ad placement on YouTube 03/05/2022
43. 2-5: How can we minimize visual stereotypes in ads? 03/05/2022
43. 2-4: Saudi women take the wheel 03/05/2022
43. 2-3: Understanding the value of street art for artists, consumers, and brands 03/05/2022
43. 2-2: Using photovoice research for advertising theory 03/05/2022
43. 2-1: How can we test for high creativity and for the potential success of creative ideas in advertising? 03/05/2022
43.1-6: Do viewers change their focus on brand quality or authenticity after seeing green ads on news websites or on social media websites? 13/02/2022
43.1-5: Do virtual tours make you more likely to travel to an advertised destination? 13/02/2022
43.1-4: Do Facebook users react differently to intrusive or relevant native ads? 13/02/2022
43.1-3: Do emotions make YouTube ads go viral? 13/02/2022
43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment? 13/02/2022
43.1-1: Are Ads that Use Body Disturbance Methods Revolting or Entertaining? 13/02/2022
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