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Listen "43.1-4: Do Facebook users react differently to intrusive or relevant native ads? "
Episode Synopsis
Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar (2022) Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge, Journal of Current Issues & Research in Advertising, 43:1, 68-89, DOI: 10.1080/10641734.2021.1944934
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