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Listen "43.1-6: Do viewers change their focus on brand quality or authenticity after seeing green ads on news websites or on social media websites? "
Episode Synopsis
Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan (2022) Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement, Journal of Current Issues & Research in Advertising, 43:1, 106-121, DOI: 10.1080/10641734.2021.1964655
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