43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment?

JCIRA: Curious and Interesting
13/02/2022 1 min Temporada 43 Episodio 1
43.1-2: How Do Brand Managers Make Sense of the Digital Media Environment?

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Episode Synopsis

Tyler Milfeld & Eric Haley (2022) Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment, Journal of Current Issues & Research in Advertising, 43:1, 26-46, DOI: 10.1080/10641734.2021.1935364
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