43.1-5: Do virtual tours make you more likely to travel to an advertised destination?

13/02/2022 1 min Temporada 43 Episodio 1

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Episode Synopsis

Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image, Journal of Current Issues & Research in Advertising, 43:1, 90-105, DOI: 10.1080/10641734.2021.1962441

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43.1-5: Do virtual tours make you more likely to travel to an advertised destination?

Listen "43.1-5: Do virtual tours make you more likely to travel to an advertised destination? "

Episode Synopsis

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