ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "43. 2-4: Saudi women take the wheel"
Episode Synopsis
Khalid Alharbi & Kelli Boling (2022) Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media, Journal of Current Issues & Research in Advertising, 43:2, 165-184, DOI: 10.1080/10641734.2021.1995543
More episodes of the podcast JCIRA: Curious and Interesting
46.3-5: Inclusive Ads, the Swedish Way
28/09/2025
46.3-4: Doing Gender at Work
28/09/2025
46.3-3: When Inclusion Backfires
28/09/2025
46.3-2: The Luxury of Belief
28/09/2025
46.3-1: Inclusive Ads, Different Eyes
28/09/2025
46.2-6: Reframing Stigma
08/06/2025
46.2-5: When Stories Sell
08/06/2025
46.2-4: Luxury Brands, Local Clicks
08/06/2025
46.2-3: Eco-Curious: The Power of Surprise
08/06/2025
In God we trust