Send us a text67 lakh handloom weavers in the 1980s; just 31 lakh today.In this episode, Shutapa Paul speaks with Emily Chakraborty, founder of Kaisori, on the challenges facing India's weaving communities, including supply chain struggles, low wages, and middlemen that threaten artisanal livelihoods. They discuss the importance of treating craft as a serious business and how rediscovery is key to preserving our heritage.Tune in to hear Emily's insights on empowering artisans, scaling handmade businesses, and supporting women weavers.Catch the full conversation on YouTube or listen on Spotify.#WhatIndiaNeeds #Podcast #IndianCraft #Handloom #WomenInBusiness #SustainableCraft #RediscoverIndia______00:00:00 - Intro00:02:29 - Decline of weavers in India00:03:59 - Treating craft as a business00:06:09 - Challenges of input cost00:08:17 - Health & wellbeing of weavers00:11:22 - Women at the heart of Indian craft00:13:30 - Policy gaps & much-needed interventions00:15:27 - Uniqueness & respect for craft 00:16:58 - GI tags & consumer education00:18:22 - Competing with fast fashion 00:25:18 - Building Kaisori: origin and purpose00:27:57 - Kaisori’s business model & cluster work00:34:58 - Advice to entrepreneurs00:38:16 - Buyer’s role00:39:52 - Outro______#IndianArtisans #HandmadeHeritage #WomenEntrepreneurs #CraftBusiness #SustainableFashion #RediscoverySubscribe to our channel:Instagram: https://www.instagram.com/shutapapaulpodcast YouTube: https://www.youtube.com/@shutapa_paul Spotify: https://podcasters.spotify.com/pod/show/the-shutapa-paul-podcast  To know more:Follow Shutapa Paul onLinkedIn: https://www.linkedin.com/in/shutapapaul/  Twitter X: https://x.com/ShutapaPaul Instagram: https://www.instagram.com/shutapa?igsh=MWZ5cHB3aDg3b21jcQ==  Facebook: https://www.facebook.com/shutapapaulpage/ Follow Emily Chakraborty onLinkedIn: https://www.linkedin.com/in/emily-chakraborty-b696636/ Instagram: https://www.instagram.com/chakrabortyemily/?hl=en 

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