Listen "46.2-3: Eco-Curious: The Power of Surprise"
Episode Synopsis
van Gogh, R., Poels, K., & Walrave, M. (2024). Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women. Journal of Current Issues & Research in Advertising, 46(2), 183–223. https://doi.org/10.1080/10641734.2024.2367616
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